Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Over Half Of Individuals Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are seemingly the more opinionated ones.

Source: Statista

Favorable Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Considering that the large majority of customers read reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.

Source: Capterra

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out a lot more reviews to get a better idea of how the business is in fact doing. Don't depend on that statistic alone.

Source: Brightlocal

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show people prefer to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal

61% Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars

Typically 2 out of 3 companies have outstanding and awesome scores. Only 5% of companies have a rating below 3 stars.

Source: Brightlocal

86% Of Customers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they invest at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Many Best-selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower ranking actually helps your overall rating.

According to consumer rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, individuals spend more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

Presently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers