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15% Of Visitors Do Not Trust Businesses With No Online Reviews
No trust implies no interactions. 15% of prospective clients won't even think about doing business with a business they can't discover opinions about.
Source: Statuslabs
Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to buy a new car and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read online reviews.
With the help of other customers, you quickly pick one that works for you. That's how favorable reviews convert consumers into consumers.
Source: Consumer Affairs
Google Accounts For 57.5% Of All Reviews Around The Globe
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
US Consumers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews
When individuals check out reviews, they concentrate on different elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of US clients.
Source: Statista
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Reviews Published On Twitter Can Help Improve Sales By 6.46%
Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
Clients Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done much faster. For that reason, buying decisions are made quickly.
Online reviews are certainly convincing, yet online marketers have not always come to value the power of them.
Source: Martech Zone
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the huge effect user rankings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
Most Best-selling Products Have A Typical Rating Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower ranking in fact helps your overall score.
According to customer rating stats, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
95% Of Dissatisfied Consumers Will Go Back To A Company If A Company Makes An Effort To Resolve Issues Quickly And Efficiently
Customers do not anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there's nothing else a business can do to resolve a problem, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
83% Of Consumers Do Not Rely On Advertising
The traditional channels to reach customers aren't as influential as they used to be. Many users who no longer trust advertisements choose to pay attention to customers' recommendations online.
Source: Statuslabs
70% Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people check out much more reviews to get a clear view of how the business is actually doing. Do not depend upon that statistic alone.
Source: Brightlocal
89% Of Clients Read A Companies Reactions To Reviews
Not only do the majority of clients read the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.
Source: Brightlocal
89% Of Clients Like To Read Reviews On Their Cell Phones
Be it by means of an app or a mobile browser, everyday people choose to read reviews on their cell phones.
Source: Statista
If They Were Asked, 77% Of Clients Would Probably Submit A Review
More than a 35% would leave a review to notify others about their customer experience and 24% would rather direct their review to the company itself.
Over a 26% would want to post a review to help other individuals with their decision making process.
Source: Podium
72% Of Customers Will Not Take Action Before They Check Out Some Reviews
Regardless of how attractive your marketing is, you still need customer reviews. There is no other way around it. Customers are still ready to hear you out, but they trust other individuals more.
Source: My Testimonial Engine