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83% Of Consumers Do Not Trust Advertising
The traditional channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust ads pick to take note of clients' suggestions online.
Source: Statuslabs
77% Of Buyers Don't Rely On Reviews That Are Older Than 3 Months
Customers don't care how great your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that businesses ought to be constantly asking for reviews.
Source: Statuslabs
74 Percent Of Local Businesses Have At Least One Google Review
One review is far from sufficient to improve your site's SERP ranking.
Taking a look at online rankings stats, we found out that a business requires to have approximately 40 reviews before users "Award" it with a star.
Source: Brightlocal
Customer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
Positive Reviews Encourage 68% Of Customers To Use Local Businesses
Considering that the huge bulk of consumers check out reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Customers Could Spend 31 Percent More With A Business That Has Excellent Reviews
Focus on this fact. The better other users describe your service or product, the more money you can charge and customer review statistics reveal to us precisely just how much more.
Source: Martech Zone
71% Of Millennials Search Customer Reviews Of Professional Services
Over half of all people in need of a professional service turn to online reviews.
According to online reviews statistics, 59% used online reviews to pick a legal representative or a doctor.
Younger people (age 18-35) are much more likely to employ an expert based upon online reviews. Just 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
Software Application Reviews Impact Over 98 Percent Of All Buyers
18 percent of software purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
77% Of Clients Would Definitely Leave A Review If They Were Asked
More than a 35% would submit a review to educate others about their client experience and 24% would rather direct their review to the company itself.
Over a 26% would be willing to post a review to help other individuals with their decision making process.
Source: Podium
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company
The star score is the first thing consumers see. Still, users take note of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American consumers.
Source: Statista
53% Of Consumers Expect Companies To Reply Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of client reviews stay without a reply. That's too bad, since those businesses are losing customers that way.
Source: Review Trackers