52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People anticipate to see some negative reviews.

Source: Capterra

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's shoppers are wary and desire the very best bang for their buck. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

The Majority Of Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower rating actually helps your overall score.

According to customer rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'constantly' or 'very often'.

Source: Trust You

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star score is the first thing customers see. Still, users take note of other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

73 Percent Of Customers Think Written Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear individuals aren't satisfied with scores alone.

Client reviews make the stats appear more genuine which is what the potential customers are trying to find. Almost a 3rd of customers state written reviews are the only function that makes them believe the sites' reviews are relevant and useful.

Source: Fan and Fuel

61% Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Overall two-thirds of businesses have outstanding and awesome scores. Only 5% of businesses have a ranking below three stars.

Source: Brightlocal

A One Star Boost In Score Can Cause A 5% To 9% Boost In Business Earnings

Businesses that treat clients well typically succeed, review websites help make certain of that.

Source: Statuslabs

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people check out much more reviews to get a better idea of how business is in fact doing. Don't depend on that statistic alone.

Source: Brightlocal

53% Of Customers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of client reviews remain without a reply. That's regrettable, since those companies are losing consumers that way.

Source: Review Trackers

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Reviews Posted On Twitter Can Increase Online Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

30% Of Customers Feel Favorable To A Business Which Answers Online Reviews

Keeping in touch with your customers establishes trust. Even something like responding to their remarks and reviews can make them feel valued.

As you may expect, customers who feel this way are more willing to spend more cash with a business.

Source: Statuslabs

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review stats show user-generated content can do wonders in terms of conversions.

A single review can have a huge impact on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can supply an astonishing 44 percent increase.

Source: RevLocal

The Typical Review Length Has Actually Become 65% Much Shorter Since 2010

Now a days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers