49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of clients, who take notice of the number of reviews is currently at 46%.

Source: Brightlocal

30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews

Communicating with your customers develops trust. Even something as simple as reacting to their comments and reviews can make them feel valued.

As you may expect, customers who feel this way are ready to invest more cash with a company.

Source: Statuslabs

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'very influential'.

To illustrate the value of online reviews and rankings, did you understand that 81 percent of customers will pay more for a product with reviews and those exact same clients are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

72 Percent Of Customers Won't Take Action Before They Read Some Reviews

Irrespective of how attractive your marketing is, you still need client reviews. There is no skirting around it. Customers are still going to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

Online Product Reviews About An Item Can Increase Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase possibility for a product with 5 reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

95% Of Unsatisfied Clients Will Go Back To A Business If A Business Makes An Effort To Fix Problems Quickly And Effectively

Clients do not anticipate you to be perfect. They do anticipate you to deal with things when they go wrong. If there is absolutely nothing else a company can do to resolve a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Factor

Statistics reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People expect to see some negative reviews.

Source: Capterra

Software Application Reviews Influence Over 98% Of All Purchasers

18 percent of software buyers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Site

Typically, 142 million consumers go to Yelp each month. This is as excellent a time as any if you have not declared your complimentary Yelp business page.

Source: RevLocal

70% Of Consumers Choose To Learn About A Business Via Reviews And Posts, Rather Than Advertisements

Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the very best way to find the truth about a product or service.

Source: Statuslabs

83% Of Clients Don't Trust Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust ads pick to pay attention to customers' suggestions online.

Source: Statuslabs

61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Overall 2 out of 3 companies have good and awesome scores. Only 5% of companies have a ranking listed below three stars.

Source: Brightlocal

People Checking Out Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, purchasing choices are made quickly.

Online reviews are certainly persuasive, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

67% Of Consumers Admit Reviews Are A "Extremely Important" Factor When Picking A Service Provider

Reviews have a massive impact on their decision when clients have to choose a solution provider.

Source: DemandGenReport

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star rating is the first thing consumers see. Still, users take note of other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

If They Were Asked, 77% Of Customers Would Undoubtedly Submit A Review

More than a 35% would submit a review to notify others about their customer encounter and 24% would definitely direct their review to the business itself.

Over a 26% would want to post a review to help other people with their decision making process.

Source: Podium

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone