64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out client reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

77% Of Customers Would Undoubtedly Submit A Review If They Were Asked

More than a 35% would do it to advise others about their client experience and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to leave a review to help other individuals with their choice making process.

Source: Podium

USA Consumers Regard "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on different elements of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American customers.

Source: Statista

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US shoppers consider reviews as 'extremely influential'.

To illustrate the significance of online reviews and ratings, did you understand that 81% of consumers will pay more for a product with reviews and those exact same consumers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

61 Percent Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Generally two-thirds of companies have great and exceptional scores. Just 5% of companies have a ranking below 3 stars.

Source: Brightlocal

More Than Half Of Clients Aged 25-34 Gave Reviews

According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.

Source: Statista

15 Percent Of Clients Do Not Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15% of prospective customers won't even consider working with a company they can't find viewpoints about.

Source: Statuslabs

49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of customers, who pay attention to the variety of reviews is presently at 46 percent.

Source: Brightlocal

70% Of Customers Choose To Learn About A Business Through Short Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, but it deserves attempting a different approach as well. Reviews are without a doubt the very best way to find the truth about a service or product.

Source: Statuslabs

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra

Many Popular Items Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower ranking actually helps your overall score.

According to client rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

83% Of All Young Shoppers Were Invited To Leave A Review Recently

Of those asked, 80% of consumers did submit a review. In general, businesses have asked 66% of all customers to leave a review on their business.

Source: Brightlocal

Customers Could Invest 31 Percent More With A Business That Has Terrific Reviews

Take note of this fact. The better other users describe your product or service, the more money you can charge and customer review stats show us exactly just how much more.

Source: Martech Zone

30% Of Clients Feel Comfortable With A Company Which Reacts To Online Reviews

Staying connected with your customers develops trust. Even something as basic as responding to their comments and reviews can make them feel appreciated.

As you might expect, clients who feel this way are going to invest more cash with a company.

Source: Statuslabs