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64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who check out customer reviews, agree that it increases their buying confidence.
Organizations utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Reviews Posted On Twitter Can Boost Sales By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses
Since the vast bulk of consumers check out reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'constantly' or 'very often'.
Source: Trust You
61 Percent Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars
Generally two thirds of companies have exceptional and good scores. Only 5% of businesses have a rating listed below three stars.
Source: Brightlocal
82% Of Customers Visit Review Sites Because They Wish To Purchase A Service Or A Product And Want To Get The Truth About The Businesses Products And Services.
Users come because they have actually already formed a buying decision. The majority of them (89%) buy within a week of their visit.
Source: RevLocal
49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.
The share of customers, who focus on the variety of reviews is presently at 46%.
Source: Brightlocal
One-half Of All Millennial's "Constantly" Read Online Reviews For Companies
More youthful individuals understand the worth of being informed. User-generated content has an unassailable impact on customers.
If businesses think of the power of customer reviews over millennials, they will realize what they've been missing out on. Older people are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
71% Of Millennials Search Customer Reviews Of Expert Services
Over half of all individuals in need of an expert service turn to online reviews.
According to online reviews stats, 59% used online reviews to pick an attorney or a doctor.
Young people (age 18-35) are much more inclined to hire a professional based upon online reviews. Just 19% of millennials will think about working with a legal representative without any.
Source: Thomson Reuters
60% Of Customers Refer To Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store shopping is affected substantially by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.
Reviews and rating statistics reveal individuals value the viewpoint of peers more than any other material.
Source: Collective Bias