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98% Of Yelp's Website Visitors Bought From A Business They Discovered On The Site
Usually, 142 million consumers go to Yelp on a monthly basis. If you haven't claimed your complimentary Yelp business page, this is as great a time as any.
Source: RevLocal
Google Represents 57.5% Of All Reviews All Over The World
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
The Typical Review Length Has Become 65% Much Shorter Since 2010
Now a days reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review stats show user-generated material can do miracles in terms of conversions.
A single review can have a huge effect on your business.
A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44 percent increase.
Source: RevLocal
70% Of Consumers Prefer To Discover A Business By Means Of Reviews And Articles, Instead Of Ads
Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the very best method to discover the truth about a product or service.
Source: Statuslabs
Software Reviews Influence Over 98% Of All Buyers
18% of software buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the enormous impact user ratings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
52% Of Consumers Trust A Product More If It Has Negative Reviews Too
We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People expect to see some negative reviews.
Source: Capterra
Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions
Facebook is currently the most popular social media which can also influence our purchasing decisions.
According to social media reviews data, Facebook affects more than half of users' purchase decisions.
Facebook reviews statistics reveal that 4 out of 5 users are most likely to trust a local business if it has positive reviews.
Source: RevLocal
83% Of All Younger Shoppers Were Invited To Leave A Review Recently
Of those invited, 80% of clients did give a review. In general, companies have asked 66% of all consumers to leave a review on their company.
Source: Brightlocal
Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the maker states. The reason, makers' descriptions are basically ads.
Source: Martech Zone
89% Of Shoppers Choose To Read Reviews Using Their Smart Devices
Be it via an app or a mobile browser, people young and old prefer to read reviews on their phones.
Source: Statista
61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars
Typically 2 out of 3 companies have outstanding and great scores. Only 5% of companies have a rating below three stars.
Source: Brightlocal
Most Best Selling Products Have A Typical Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower ranking really helps your overall score.
According to consumer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
49% Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of consumers, who focus on the number of reviews is presently at 46%.
Source: Brightlocal
Just 6 Percent Of Consumers Do Not Trust Customer Reviews At All
According to consumer review stats, a whopping 19 percent of consumers always trust online reviews and never a purchase without checking out reviews first.
Source: Statista
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Clients
24% of US consumers consider reviews as 'very influential'.
To show the value of online reviews and rankings, did you understand that 81% of customers will pay more for a product with reviews and those same clients are also happy to accept slower shipping times for such products.
Source: Turntonetworks