More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Majority Of People Aged 25-34 Posted Reviews

According to Statista, the younger generations are purportedly the more vocal ones.

Source: Statista

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

Online Item Reviews About An Item Can Improve Its Conversion Rate By An Incredible 270 Percent

User review stats reveal the purchase likelihood for a product with five reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Typically two thirds of businesses have good and exceptional scores. Just 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

89% Of Clients Review A Companies Replies To Reviews

Not only do most shoppers read the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's consumers are wary and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Favorable Reviews Encourage 68% Of Customers To Use Local Businesses

Since the large bulk of customers check out reviews, you would want yours to be inviting to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful people understand the worth of being informed. User-generated content has an indisputable impact on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been losing out on. Older individuals are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Professional Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews data, 59% utilized online reviews to choose an attorney or a doctor.

Young people (age 18-35) are much more likely to work with an expert based upon online reviews. Only 19% of millennials will think about employing a lawyer without any.

Source: Thomson Reuters

89% Of Customers Prefer To Read Reviews On Their Cell Phones

Be it by means of an app or a mobile web browser, people young and old choose to read reviews on their smart phones.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

American Shoppers View "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on different aspects of the shopping experience when people read reviews. However according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA clients.

Source: Statista

98% Of Yelp's Site Visitors Purchased From A Business They Found On The Website

Usually, 142 million customers check out Yelp every month. If you haven't claimed your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

30% Of Clients Feel Favorable To A Company Which Answers Online Reviews

Communicating with your customers creates trust. Even something as simple as reacting to their reviews and comments can make them feel appreciated.

As you might anticipate, customers who feel this way are happy to invest more cash with a business.

Source: Statuslabs