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Negative Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your site. According to online review data, people spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of Online Shopping.
Today's buyers are smart and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
53% Of Customers Expect Companies To Reply Within A Week To Negative Reviews
Online review statistics show that 63% of customer reviews remain without a reply. That's regrettable, due to the fact that those companies are losing consumers that way.
Source: Review Trackers
63.6% Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the general popularity of a website can only go so far.
Source: Review Trackers
89% Of Customers Want To Read Reviews Using Their Smart Devices
Be it through an app or a mobile browser, individuals choose to read reviews on their cell phones.
Source: Statista
83 Percent Of Clients Don't Rely On Advertising
The standard channels to reach customers aren't as prominent as they used to be. Many users who no longer trust ads select to pay attention to consumers' suggestions online.
Source: Statuslabs
91% Of Millennials Trust Online Reviews As Much As Friends And Family
Online review stats place clients' reviews as the most trustworthy source of suggestions. Online reviews normally bring the very same weight as guidance from friends and family.
Source: Brightlocal
Online Product Reviews About A Product Can Amplify Its Conversion Rate By A Staggering 270%
User review statistics show the purchase probability for an item with five reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center
86 Percent Of Customers Would Think About Composing A Review For A Business
Your consumers are your most important resource, and it's not only because of the cash they invest at your business. They will be ready to share it if you provide them a great experience.
Source: Brightlocal
If A Business Takes Care Of Issues Quickly And Efficiently, 95% Of Unsatisfied Clients Will Go Back To A Company
Customers do not expect you to be perfect. They do expect you to remedy things when they go wrong. If there's nothing else a business can do to solve a concern, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Stats reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
The Typical Review Length Has Become 65% Shorter Since 2010
Nowadays reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
Customer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
Just 6 Percent Of Consumers Don't Rely On Client Reviews At All
According to client review statistics, a whopping 19% of consumers constantly rely on online reviews and never ever a make a purchase without checking out reviews first.
Source: Statista
Over Half Of Individuals Aged 25-34 Submitted Reviews
According to Statista, the younger generations are reportedly the more opinionated ones.
Source: Statista
72 Percent Of Consumers Won't Take Action Before They Check Out Some Reviews
Regardless of how tempting your marketing is, you still require consumer reviews. There is no other way around it. Clients are still happy to hear you out, but they trust other individuals more.
Source: My Testimonial Engine