83% Of All Younger Consumers Were Asked To Leave A Review Recently

Of those asked, 80% of consumers did leave a review. Overall, businesses have asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

73 Percent Of Customers Believe Client Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear people aren't pleased with ratings alone.

Customer reviews make the statistics appear more authentic which is what the prospective clients are trying to find. Almost a 3rd of customers state composed reviews are the only function that makes them believe the websites' reviews are beneficial and appropriate.

Source: Fan and Fuel

Most Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower ranking actually helps your overall rating.

According to consumer rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats reveal the general popularity of a site can only go so far when it concerns trust.

Source: Review Trackers

Only 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses in fact make use of them.

Although we now understand why client reviews are so effective, most businesses obviously don't.

Source: LsaInsider

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your site. According to online review data, people spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

90 Percent Of Users Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about first impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star ranking is the first thing consumers see. Still, users take notice of other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Data reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Google Represents 57.5 Percent Of All Reviews Across The Globe

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Clients Could Invest 31 Percent More With A Business That Has Terrific Reviews

Take note of this statistic. The more detailed other users explain your services or product, the more money you can charge and consumer review statistics reveal to us exactly just how much more.

Source: Martech Zone

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. However, they recognize the massive effect user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

15 Percent Of Clients Do Not Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15% of prospective consumers will not even think about working with a company they can't discover opinions about.

Source: Statuslabs

86% Of Consumers Would Think About Composing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the money they spend at your business. If you provide an excellent experience, they will be willing to share it.

Source: Brightlocal

89% Of Customers Review A Companies Replies To Reviews

Not only do most individuals check out the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends reveal people choose to comment if they had a positive experience, rather than a mediocre or negative one.

Source: Brightlocal