63.6% Of Consumers Go To Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the basic popularity of a site can just go so far.

Source: Review Trackers

Over Half Of Clients Aged 25 To 34 Posted Reviews

According to Statista, the younger generations are plainly the more opinionated ones.

Source: Statista

70 Percent Of Consumers Choose To Find Out About A Business Through Reviews And Articles, Rather Than Ads

Advertisements are all well and good, however it deserves trying a different approach also. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs

49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of customers, who focus on the variety of reviews is presently at 46 percent.

Source: Brightlocal

89% Of Buyers Like To Read Reviews Using Their Smart Devices

Be it through an app or a mobile web browser, everyday people choose to read reviews on their cell phones.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

Most Best-selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower score in fact helps your overall score.

According to client rating stats, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Over Half Of Customers Will Not Use A Company If It Has Less Than A 4 Star Score

This stat is one of numerous that illustrate the significance of online scores. Now that news of consumer satisfaction travels this quick, keeping your consumers happy is more crucial than ever.

57 percent of consumers have actually searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for services with an ideal five star rating.

Source: Brightlocal

88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Statistics reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Clients Could Spend 31 Percent More With A Business That Has Excellent Reviews

Take notice of this fact. The better other users describe your service or product, the more money you can charge and consumer review stats reveal to us exactly just how much more.

Source: Martech Zone

61% Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars

Overall two thirds of businesses have good and outstanding ratings. Only 5% of businesses have a score below three stars.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star ranking is the first thing consumers see. Still, users take note of other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista