70 Percent Of Customers Choose To Find Out About A Business Via Short Articles And Reviews, Rather Than Ads

Advertisements are all well and good, however it's worth attempting a different approach too. Reviews are without a doubt the very best way to find the truth about a product or service.

Source: Statuslabs

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses actually make use of them.

Although we now understand why client reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

89% Of Customers Browse A Companies Reactions To Reviews

Not only do a lot of consumers check out the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.

Source: Brightlocal

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can also affect our buying preferences.

According to social media reviews statistics, Facebook affects more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats expose that 4 out of 5 users are more likely to trust a local business.

Source: RevLocal

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they invest at your business. If you provide an excellent experience, they will be willing to share it.

Source: Brightlocal

90% Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about very first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

63.6% Of Consumers Visit Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the general appeal of a site can just go so far.

Source: Review Trackers

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, individuals devote more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Customers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, purchasing choices are made rapidly.

Online reviews are obviously convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

A Lot Of Popular Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to client rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of consumers, who focus on the number of reviews is currently at 46 percent.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

89% Of Clients Prefer To Read Reviews Using Their Smart Devices

Be it by means of an app or a mobile browser, folks choose to read reviews on their mobile devices.

Source: Statista

The Average Review Length Has Gotten 65% Much Shorter Since 2010

At this present time reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

Just 6 Percent Of Consumers Do Not Trust Customer Reviews At All

According to consumer review data, a whopping 19 percent of customers constantly trust online reviews and never ever a make a purchase without checking out reviews first.

Source: Statista