70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out much more reviews to get an idea of how the business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

Users Checking Out Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing choices are made rapidly.

Online reviews are clearly convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone

Online Product Reviews About A Product Can Raise Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase likelihood for a product with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

A Lone Business Review Can Raise Its Conversions By 10%

Online review statistics reveal user-generated content can do miracles in regards to conversions.

A single review can have a massive impact on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44% boost.

Source: RevLocal

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a new vehicle and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.

With the help of other customers, you quickly choose a model that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'constantly' or 'extremely frequently'.

Source: Trust You

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

Customers Might Spend 31% More With A Business That Has Excellent Reviews

Pay attention to this fact. The more detailed other users describe your services or product, the more money you can charge and customer review stats reveal to us exactly just how much more.

Source: Martech Zone

The Majority Of Customers Aged 25-34 Submitted Reviews

According to Statista, the younger generations are plainly the more opinionated ones.

Source: Statista

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger individuals know the worth of being informed. User-generated material has an unassailable influence on customers.

If businesses think of the power of consumer reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

71% Of Millennials Browse Customer Reviews Of Professional Services

Over half of all individuals in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to choose a doctor or an attorney.

Young people (age 18-35) are much more inclined to employ an expert based upon online reviews. Just 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people devote more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

70% Of Customers Prefer To Find Out About A Business Through Reviews And Short Articles, Rather Than Ads

Advertisements are all well and good, but it deserves trying a different approach also. Reviews are without a doubt the best method to find the truth about a product or service.

Source: Statuslabs

A One Star Boost In Rating Can Cause A 5% To 9% Boost In Business Earnings

Businesses that treat customers well typically prosper, review websites help make sure of that.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star rating is the first thing customers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

86% Of Customers Would Think About Composing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the money they spend at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal