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Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you want to purchase a new automobile and there are several models which fit your criteria. How do you select the best one for you? Well, you read reviews.
With the help of other people, you quickly decide on one that works for you. That's how favorable reviews transform customers into customers.
Source: Consumer Affairs
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Online Item Reviews About A Product Can Improve Its Conversion Rate By More Than 270%
User review statistics reveal the purchase possibility for an item with 5 reviews is 270% higher than the exact same item without reviews.
Source: Spiegel Research Center
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization
The star score is the first thing customers see. Still, users pay attention to other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of US customers.
Source: Statista
49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency too.
The share of clients, who take note of the number of reviews is currently at 46%.
Source: Brightlocal
Only 6% Of Customers Do Not Rely On Consumer Reviews At All
According to consumer review statistics, a massive 19% of consumers always trust online reviews and never a make a purchase without reading reviews.
Source: Statista
Half Of All Millennial's "Constantly" Read Online Reviews For Companies
Younger individuals understand the worth of being informed. User-generated content has an indisputable influence on consumers.
They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Favorable Reviews Encourage 68% Of Customers To Choose Local Businesses
Since the large bulk of customers read reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
89% Of Consumers Prefer To Read Reviews Using Their Mobile Phones
Be it through an app or a mobile web browser, customers prefer to read reviews on their mobile phones.
Source: Statista
89% Of Customers Read A Businesses Reactions To Reviews
Not only do a lot of customers read the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
95% Of Unhappy Consumers Will Go Back To A Company If A Company Takes Care Of Issues Rapidly And Effectively
Clients don't anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there is absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday