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Online Item Reviews About A Product Can Amplify Its Conversion Rate By A Whopping 270 Percent
User review stats show the purchase probability for an item with five reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Data reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
90 Percent Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals say about first impressions?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
If you do not have reviews on your website, think about asking your visitors to write one.
Source: Martech Zone
Just 6 Percent Of Consumers Do Not Rely On Consumer Reviews At All
According to customer review stats, a massive 19 percent of customers constantly trust online reviews and never a purchase without reading reviews first.
Source: Statista
89% Of Buyers Like To Read Reviews On Their Cell Phones
Be it via an app or a mobile web browser, people young and old prefer to read reviews on their phones.
Source: Statista
91 Percent Of Millennials Trust In Online Reviews As Much As Loved Ones
Online review statistics position customers' reviews as the most credible source of suggestions. Online reviews typically bring the same weight as advice from friends and family.
Source: Brightlocal
Over Half Of Individuals Aged 25-34 Gave Reviews
According to Statista, the more youthful generations are apparently the more opinionated ones.
Source: Statista
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months
Customers don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that companies need to be continuously requesting reviews.
Source: Statuslabs
Google Accounts For 57.5 Percent Of All Reviews Across The World
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
67% Of Consumers Say Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider
When clients need to select a solution provider, reviews have a massive effect on their decision.
Source: DemandGenReport
72% Of Consumers Won't Take Action Unless They Check Out Some Reviews
No matter how eye-catching your marketing is, you still need consumer reviews. There is no other way around it. Customers are still willing to hear you out, however they trust other people more.
Source: My Testimonial Engine
Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you want to purchase a brand-new car and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.
With the help of other people, you manage to pick one that works for you. That's how positive reviews convert consumers into customers.
Source: Consumer Affairs
More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone