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15% Of Consumers Do Not Trust Businesses Without Online Reviews
No trust means no interactions. 15 percent of possible consumers won't even consider working with a business they can't discover viewpoints about.
Source: Statuslabs
86 Percent Of Consumers Would Consider Writing A Review For A Business
Your consumers are your most important resource, and it's not just because of the cash they invest at your business. They will be ready to share it if you give them an excellent experience.
Source: Brightlocal
77% Of Consumers Would Likely Leave A Review If They Were Asked
More than a 35% would submit a review to advise others about their client encounter and 24% would most likely direct their review to the company itself.
Over a 26% would want to submit a review to help other individuals with their choice making process.
Source: Podium
83% Of Clients Do Not Trust Advertising
The traditional channels to reach clients aren't as prominent as they used to be. Most users who no longer trust ads pick to take note of clients' recommendations online.
Source: Statuslabs
Clients Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. Therefore, purchasing choices are made quickly.
Online reviews are obviously convincing, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business
Since the large majority of consumers check out reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
88% Of Executives Regard Reputation Risk As A Top Business Concern
Reputation management statistics show a company's reputation does not affect simply the customers. Potential team members also take a look at rankings and read reviews.
Source: Deloitte
Many Popular Products Have An Average Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower ranking in fact helps your overall rating.
According to consumer rating stats, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
Google Represents 57.5 Percent Of All Reviews Across The Globe
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
These the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
74% Of Local Businesses Have At Least 1 Google Review
One review is far from sufficient to enhance your website's SERP ranking.
Looking at online rankings data, we found out that a business requires to have an average of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
Just 6 Percent Of Consumers Don't Trust Customer Reviews At All
According to client review statistics, a tremendous 19% of consumers always rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
70% Of Customers Prefer To Learn About A Business Through Reviews And Posts, Instead Of Ads
Ads are all well and good, however it's worth attempting a different approach as well. Reviews are by far the very best method to discover the truth about a product or service.
Source: Statuslabs
77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months
Customers don't care how excellent your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.
It is for this reason that companies should to be continuously asking for reviews.
Source: Statuslabs
Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, people devote more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.
Today's consumers are smart and desire the best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are free, a surprisingly low number of companies actually utilize them.
Although we now understand why consumer reviews are so powerful, a lot of businesses obviously do not.
Source: LsaInsider