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89% Of Customers Choose To Read Reviews On Their Smartphones
Be it via an app or a mobile web browser, people prefer to read reviews on their mobile devices.
Source: Statista
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star score is the first thing customers see. Still, users focus on other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States customers.
Source: Statista
Half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies
More youthful people understand the value of being informed. User-generated content has an unassailable impact on customers.
If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses doubt the integrity of online reviews. However, they understand the massive effect user ratings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Unfavorable Reviews Can Increase Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review stats, people spend more than five times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars
Overall two thirds of businesses have great and exceptional ratings. Only 5% of businesses have a score below 3 stars.
Source: Brightlocal
77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months
Consumers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that businesses need to be constantly requesting reviews.
Source: Statuslabs
88% Of Executives Regard Reputation Risk As A Top Business Concern
Reputation management stats indicate a business's reputation does not affect just the customers. Potential employees also look at ratings and read reviews.
Source: Deloitte
If A Business Handles Issues Rapidly And Efficiently, 95% Of Unhappy Clients Will Return To A Company
Consumers do not expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there is absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270%
User review stats reveal the purchase possibility for an item with five reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
Clients Could Invest 31 Percent More With A Business That Has Great Reviews
Take notice of this fact. The better other users explain your services or product, the more money you can charge and customer review statistics show us precisely how much more.
Source: Martech Zone
Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business
Because the huge bulk of consumers read reviews, you would want yours to be inviting to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal