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72% Of Consumers Won't Take Action Unless They Read Some Reviews
Irrespective of how attractive your marketing is, you still need customer reviews. There is no way around it. Consumers are still willing to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
Over Half Of Customers Aged 25-34 Posted Reviews
According to Statista, the younger generations are reportedly the more opinionated ones.
Source: Statista
30% Of Customers Feel Favorable To A Business Which Answers Online Reviews
Communicating with your clients creates trust. Even something easy like responding to their comments and reviews can make them feel appreciated.
As you might expect, customers who feel this way are happy to invest more cash with a company.
Source: Statuslabs
Google Accounts For 57.5% Of All Reviews Around The Globe
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
89% Of Shoppers Like To Read Reviews On Their Mobile Devices
Be it via an app or a mobile browser, consumers prefer to read reviews on their smart phones.
Source: Statista
60 Percent Of Customers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store shopping is affected substantially by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.
Reviews and ranking statistics show people value the opinion of peers more than any other content.
Source: Collective Bias
Visitors Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. For that reason, buying decisions are made rapidly.
Online reviews are obviously persuasive, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too
We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. People anticipate to see some negative reviews.
Source: Capterra
82 Percent Of Customers Go To Review Websites Because They Want To Buy A Service Or A Product And Wish To Get The Facts About The Businesses Services And Products.
Review websites are places that customers go to get the facts about a product, service or business . Users come since they have currently formed a buying decision. The bulk of them (89%) purchase within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies question the integrity of online reviews. Nonetheless, they realize the massive effect user ratings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
86 Percent Of Customers Would Consider Writing A Review For A Business
Your customers are your most important resource, and it's not just because of the cash they invest at your business. They will be ready to share it if you give them a good experience.
Source: Brightlocal
49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency too.
The share of customers, who take notice of the variety of reviews is presently at 46 percent.
Source: Brightlocal
91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review stats put customers' reviews as the most credible source of suggestions. Online reviews generally carry the exact same weight as guidance from family and friends.
Source: Brightlocal