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The Average Review Length Has Become 65% Shorter Since 2010
Recently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
70% Of Customers Choose To Find Out About A Business Via Articles And Reviews, Rather Than Advertisements
Ads are all well and good, but it deserves attempting a different approach as well. Reviews are by far the best method to discover the truth about a service or product.
Source: Statuslabs
67% Of Consumers Say Reviews Are A "Very Important" Factor When Choosing A Solution Provider
Reviews have a huge effect on their decision when customers have to select a service provider.
Source: DemandGenReport
Software Reviews Impact Over 98 Percent Of All Buyers
18 percent of software purchasers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
89% Of Customers Read A Businesses Replies To Reviews
Not only do the majority of individuals read the review replies, 30% of them hold them in high regard. Almost 96% read the replies to their own reviews.
Source: Brightlocal
30% Of Clients Feel Positive About A Business Which Responds To Online Reviews
Staying connected with your customers develops trust. Even something like reacting to their comments and reviews can make them feel appreciated.
As you may expect, customers who feel this way are more willing to invest more cash with a business.
Source: Statuslabs
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
91% Of Millennials Trust In Online Reviews As Much As Family And Friends
Online review statistics position clients' reviews as the most trustworthy source of recommendations. Online reviews normally bring the same weight as suggestions from family and friends.
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process
Let's say you want to buy a new car and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read online reviews.
With the help of other customers, you quickly select one that works for you. That's how positive reviews convert consumers into clients.
Source: Consumer Affairs
73% Of Consumers Believe Written Reviews Are More Crucial Than Star And Number Ratings
Online review data make it clear people aren't pleased with scores alone.
Consumer reviews make the stats appear more authentic which is what the potential consumers are searching for. Nearly a 3rd of consumers say written reviews are the only function that makes them believe the websites' reviews are helpful and relevant.
Source: Fan and Fuel
Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses
Given that the large bulk of customers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
If A Business Makes An Effort To Solve Issues Rapidly And Effectively, 95% Of Dissatisfied Consumers Will Go Back To A Company
Customers don't expect you to be perfect. When things go wrong, they do anticipate you to fix things. If there is nothing else a business can do to fix a problem, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
Online Item Reviews About An Item Can Amplify Its Conversion Rate By An Unprecedented 270 Percent
User review statistics show the purchase likelihood for a product with 5 reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions
Facebook is currently the most popular social media which can likewise influence our purchasing preferences.
According to social media reviews data, Facebook affects the majority of users' purchase choices.
If it has favorable reviews, Facebook reviews statistics reveal that four out of 5 users are likely to trust a local business.
Source: RevLocal