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Buyers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done much faster. For that reason, purchasing decisions are made quickly.
Online reviews are undoubtedly convincing, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone
63.6% Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats show the basic appeal of a website can only go so far.
Source: Review Trackers
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
91% Of Millennials Have Faith In Online Reviews As Much As Loved Ones
Online review stats place consumers' reviews as the most trustworthy source of suggestions. Online reviews normally carry the very same weight as suggestions from family and friends.
Source: Brightlocal
30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews
Corresponding with your clients creates trust. Even something like responding to their reviews and remarks can make them feel valued.
As you might expect, customers who feel this way are more willing to spend more cash with a business.
Source: Statuslabs
15% Of Customers Do Not Trust Businesses Without Any Online Reviews
No trust means no interactions. 15 percent of possible clients won't even think about doing business with a business they can't discover opinions about.
Source: Statuslabs
Unfavorable Reviews Can Boost Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review stats, people spend more than 5 times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
95% Of Unhappy Customers Will Return To A Company If A Business Manages To Solve Issues Rapidly And Efficiently
Customers do not expect you to be perfect. They do expect you to resolve things when they go wrong. If there's absolutely nothing else a company can do to resolve a problem, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies question the integrity of online reviews. Nevertheless, they understand the enormous impact user rankings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
The Average Review Length Has Become 65% Much Shorter Since 2010
Presently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.
Source: Review Trackers
89% Of Buyers Choose To Read Reviews On Their Smartphones
Be it by means of an app or a mobile browser, most people prefer to read reviews on their phones.
Source: Statista