73 Percent Of Customers Think Consumer Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with ratings alone.

Written reviews make the statistics appear more authentic which is what the would-be customers are searching for. Almost a third of customers state composed reviews are the only feature that makes them think the websites' reviews are beneficial and appropriate.

Source: Fan and Fuel

When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Element

Statistics reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read much more reviews to get a clear view of how business is really doing. Do not depend on that fact alone.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a brand-new vehicle and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.

With the help of other customers, you quickly choose a model that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

15 Percent Of Clients Do Not Trust Businesses With No Online Reviews

No trust indicates no interactions. 15% of possible customers will not even consider working with a company they can't discover opinions about.

Source: Statuslabs

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review data, people spend more than five times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

77% Of Buyers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

If They Were Asked, 77% Of Clients Would Submit A Review

More than a 35% would submit a review to advise others about their client encounter and 24% would most likely direct their review to the business itself.

Over a 26% would want to post a review to help other people with their choice making process.

Source: Podium

49% Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of consumers, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review statistics place consumers' reviews as the most reliable source of suggestions. Online reviews generally carry the very same weight as recommendations from family and friends.

Source: Brightlocal

86% Of Consumers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they invest at your business. If you give them a great experience, they will be willing to share it.

Source: Brightlocal