54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users focus on other elements also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

Software Reviews Influence Over 98% Of All Buyers

18 percent of software buyers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out many more reviews to get an idea of how the business is actually doing. Do not depend upon that figure alone.

Source: Brightlocal

91% Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review stats place clients' reviews as the most reliable source of recommendations. Online reviews usually bring the very same weight as suggestions from family and friends.

Source: Brightlocal

73% Of Customers Believe Client Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear people aren't pleased with ratings alone.

Client reviews make the statistics appear more genuine which is what the would-be customers are trying to find. Practically a third of consumers state composed reviews are the only feature that makes them think the websites' reviews are appropriate and helpful.

Source: Fan and Fuel

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'constantly' or 'really often'.

Source: Trust You

77% Of Customers Would Most Likely Give A Review If They Were Asked

More than a 35% would leave a review to advise others about their client encounter and 24% would likely direct their review to the company itself.

Over a 26% would want to post a review to help other people with their decision making process.

Source: Podium

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review statistics show user-generated material can do wonders in regards to conversions.

A single review can have an enormous impact on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44% increase.

Source: RevLocal

83 Percent Of Consumers Do Not Trust Advertising

The standard channels to reach customers aren't as influential as they utilized to be. The majority of users who no longer trust advertisements select to focus on consumers' suggestions online.

Source: Statuslabs

63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the general popularity of a website can just go so far.

Source: Review Trackers

90 Percent Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about first impressions?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

49% Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of customers, who take notice of the number of reviews is presently at 46 percent.

Source: Brightlocal

52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

15% Of Consumers Don't Trust Businesses Without Online Reviews

No trust implies no interactions. 15% of prospective consumers will not even consider working with a business they can't find viewpoints about.

Source: Statuslabs

Online Item Reviews About A Product Can Increase Its Conversion Rate By A Staggering 270%

User review stats show the purchase possibility for a product with five reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

A Lot Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends show people choose to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal