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91% Of Millennials Trust Online Reviews As Much As Friends And Family
Online review statistics place customers' reviews as the most trustworthy source of suggestions. Online reviews normally bring the same weight as advice from family and friends.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company
The star rating is the first thing consumers see. Still, users take notice of other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.
Source: Statista
Online Product Reviews About An Item Can Boost Its Conversion Rate By More Than 270 Percent
User review statistics reveal the purchase probability for an item with 5 reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Consumers expect to see some negative reviews.
Source: Capterra
70 Percent Of Consumers Prefer To Discover A Business Via Reviews And Posts, Rather Than Ads
Advertisements are all well and good, but it's worth attempting a different approach as well. Reviews are without a doubt the very best method to find the truth about a service or product.
Source: Statuslabs
The Majority Of Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends show people prefer to comment if they had a positive experience, rather than a unfavorable or average one.
Source: Brightlocal
Only 6% Of Customers Don't Rely On Customer Reviews At All
According to client review stats, a whopping 19% of consumers always rely on online reviews and never ever a buy without reading reviews first.
Source: Statista
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Website
Generally, 142 million consumers go to Yelp monthly. If you haven't claimed your complimentary Yelp business page, this is as great a time as any.
Source: RevLocal
95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Users Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. Purchasing choices are made quickly.
Online reviews are obviously convincing, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
86% Of Consumers Would Consider Writing A Review For A Business
Your clients are your most important resource, and it's not only because of the money they spend at your business. If you provide a great experience, they will be willing to share it.
Source: Brightlocal
95% Of Disappointed Consumers Will Return To A Business If A Company Makes An Effort To Resolve Problems Rapidly And Effectively
Customers do not expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there's nothing else a company can do to solve a concern, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
83% Of All Younger Clients Were Invited To Post A Review Recently
Of those asked, 80% of consumers did leave a review. Overall, businesses have actually asked 66% of all customers to submit a review on their company.
Source: Brightlocal
90% Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people state about first impressions?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
If you do not have reviews on your website, think about asking your visitors to write one.
Source: Martech Zone