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67% Of Customers Admit Reviews Are A "Very Important" Factor When Selecting A Service Provider
Reviews have a massive impact on their decision when consumers have to choose a service provider.
Source: DemandGenReport
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of United States Clients
24% of US buyers consider reviews as 'incredibly influential'.
To show the value of online reviews and scores, did you know that 81% of customers will pay more for a product with reviews and those very same consumers are also going to accept slower shipping times for such products.
Source: Turntonetworks
Reviews Shared On Twitter Can Improve Sales By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company
The star ranking is the first thing customers see. Still, users focus on other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American consumers.
Source: Statista
When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Factor
Statistics reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Most Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends reveal people prefer to comment if they had a positive experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
88% Of Executives Judge Reputation Risk As A Leading Business Concern
Reputation management stats show a business's reputation doesn't impact just the customers. Prospective employees likewise take a look at rankings and read reviews.
Source: Deloitte
95% Of Dissatisfied Consumers Will Return To A Company If A Company Makes An Effort To Resolve Issues Rapidly And Efficiently
Customers don't anticipate you to be perfect. When things go wrong, they do anticipate you to remedy things. If there is absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
52% Of Consumers Rely On A Product More If It Has Negative Reviews Too
We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers expect to see some negative reviews.
Source: Capterra
89% Of Clients Want To Read Reviews Using Their Mobile Devices
Be it by means of an app or a mobile browser, everyday people prefer to read reviews on their smart phones.
Source: Statista
71% Of Millennials Browse Customer Reviews Of Professional Services
Majority of all people in need of a professional service rely on online reviews.
According to online reviews stats, 59% used online reviews to pick a doctor or a legal representative.
Younger people (age 18-35) are much more inclined to employ an expert based upon online reviews. Just 19% of millennials will think about working with a legal representative without any.
Source: Thomson Reuters
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
53% Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of Online Shopping.
Today's consumers are smart and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista