Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive force for users to devote more time on your website. According to online review stats, individuals devote more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review statistics show the general appeal of a website can just presume when it pertains to trust.

Source: Review Trackers

61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Generally two-thirds of businesses have outstanding and good scores. Just 5% of businesses have a ranking below three stars.

Source: Brightlocal

91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review stats place clients' reviews as the most reliable source of recommendations. Online reviews usually carry the same weight as suggestions from friends and family.

Source: Brightlocal

67% Of Consumers Admit Reviews Are A "Very Important" Factor When Choosing A Solution Provider

When customers have to select a service provider, reviews have a massive impact on their decision.

Source: DemandGenReport

If A Company Takes Care Of Problems Rapidly And Effectively, 95% Of Dissatisfied Clients Will Return To A Business

Customers don't expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's nothing else a company can do to deal with a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Clients Could Spend 31% More With A Business That Has Excellent Reviews

Focus on this fact. The more detailed other users describe your services or product, the more cash you can charge and consumer review stats show us precisely just how much more.

Source: Martech Zone

64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Stats reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

70% Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out many more reviews to get a clear view of how the business is in fact doing. Don't depend on that statistic alone.

Source: Brightlocal

15 Percent Of Customers Don't Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15 percent of potential clients won't even consider working with a business they can't discover viewpoints about.

Source: Statuslabs

77% Of Clients Would Most Likely Post A Review If They Were Asked

More than a 35% would submit a review to inform others about their customer encounter and 24% would definitely direct their review to the business itself.

Over a 26% would want to post a review to help other people with their choice making process.

Source: Podium

52% Of Consumers Trust A Product More If It Has Negative Reviews Also

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra

88% Of Executives Regard Reputation Risk As A Leading Business Concern

Reputation management stats show a company's reputation does not impact simply the customers. Prospective employees also take a look at rankings and read reviews.

Source: Deloitte

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can also influence our buying preferences.

According to social reviews statistics, Facebook impacts over half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics reveal that four out of five users are likely to rely on a local business.

Source: RevLocal