74% Of Regional Companies Have At Least 1 Google Review

One review is far from sufficient to improve your site's SERP ranking.

Looking at online ratings data, we found out that a company requires to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Positive Reviews Encourage 68 Percent Of Customers To Use A Local Business

Considering that the large bulk of consumers read reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of consumers, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal

95% Of Disappointed Consumers Will Go Back To A Company If A Company Takes Care Of Issues Rapidly And Effectively

Customers don't expect you to be perfect. When things go wrong, they do expect you to resolve things. If there's nothing else a company can do to deal with a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star rating is the first thing customers see. Still, users take notice of other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

15% Of Customers Don't Trust Businesses Without Online Reviews

No trust suggests no interactions. 15% of potential clients will not even think about working with a business they can't discover opinions about.

Source: Statuslabs

Only 6 Percent Of Consumers Don't Rely On Client Reviews At All

According to consumer review statistics, a massive 19% of customers constantly trust online reviews and never a buy without checking out reviews first.

Source: Statista

77% Of Consumers Would Undoubtedly Give A Review If They Were Asked

More than a 35% would submit a review to inform others about their consumer experience and 24% would rather direct their review to the company itself.

Over a 26% would want to post a review to help other people with their decision making process.

Source: Podium

Online Product Reviews About An Item Can Boost Its Conversion Rate By More Than 270%

User review stats show the purchase likelihood for a product with five reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

89% Of Buyers Like To Read Reviews On Their Smart Devices

Be it by means of an app or a mobile internet browser, consumers prefer to read reviews on their mobile phones.

Source: Statista

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more effective than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the huge impact user ratings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also influence our purchasing decisions.

According to social media reviews statistics, Facebook impacts more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics expose that 4 out of 5 users are more likely to trust a local business.

Source: RevLocal