Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Clients

24% of US consumers consider reviews as 'extremely influential'.

To show the value of online reviews and rankings, did you know that 81% of consumers will pay more for a product with reviews and those very same customers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

73 Percent Of Customers Believe Written Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear individuals aren't pleased with scores alone.

Customer reviews make the statistics appear more authentic which is what the prospective customers are trying to find. Practically a 3rd of customers say composed reviews are the only function that makes them believe the websites' reviews are relevant and helpful.

Source: Fan and Fuel

70 Percent Of Consumers Choose To Find Out About A Business Via Reviews And Articles, Instead Of Advertisements

Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the best method to find the truth about a product or service.

Source: Statuslabs

70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read many more reviews to get a clear view of how the business is in fact doing. Do not depend on that statistic alone.

Source: Brightlocal

53% Of Consumers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews

Online review stats show that 63% of customer reviews stay without a reply. That's regrettable, since those businesses are losing clients that way.

Source: Review Trackers

67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider

Reviews have a huge impact on their decision when clients have to pick a solution provider.

Source: DemandGenReport

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the maker says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

61 Percent Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Generally 2 out of 3 businesses have excellent and exceptional ratings. Only 5% of companies have a rating below three stars.

Source: Brightlocal

Only 6 Percent Of Customers Do Not Rely On Customer Reviews At All

According to customer review stats, a tremendous 19% of customers always trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

Reviews Posted On Twitter Can Help Grow Revenues By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star rating is the first thing customers see. Still, users take notice of other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses really make use of them.

Although we now know why client reviews are so effective, most businesses obviously do not.

Source: LsaInsider

60 Percent Of Customers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being two times as likely to be affected than women.

Reviews and score data show people value the viewpoint of peers more than any other content.

Source: Collective Bias

Most Best-selling Items Have An Average Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower ranking really helps your overall rating.

According to consumer rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a brand-new vehicle and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.

With the help of other consumers, you manage to choose one that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'always' or 'extremely frequently'.

Source: Trust You

Google Accounts For 57.5 Percent Of All Reviews Worldwide

Google is in the lead here, followed by Facebook as a remote second.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers