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If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. People anticipate to see some unfavorable reviews.
Source: Capterra
Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, producers' descriptions are generally advertisements.
Source: Martech Zone
63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
These online review stats reveal the basic appeal of a site can only go so far when it pertains to trust.
Source: Review Trackers
89% Of Customers Choose To Read Reviews Using Their Mobile Devices
Be it through an app or a mobile web browser, everyday people prefer to read reviews on their mobile devices.
Source: Statista
The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010
These days reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.
Today's consumers are wary and desire the best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the buying decision.
Source: Statista
If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Utilize A Service
This stat is among many that highlight the importance of online ratings. Now that news of customer satisfaction travels this fast, keeping your customers pleased is more vital than ever.
57% of customers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.
Additionally, 11% looked just for businesses with an ideal five star rating.
Source: Brightlocal
89% Of Clients Read A Companies Replies To Reviews
Not only do many customers read the review replies, 30% of them value them highly. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
88% Of Executives Consider Reputation Risk As A Top Business Issue
Reputation management stats show a company's reputation doesn't affect simply the customers. Potential employees likewise look at ratings and read reviews.
Source: Deloitte
If They Were Asked, 77% Of Consumers Would Most Likely Give A Review
More than a 35% would do it to notify others about their consumer encounter and 24% would most likely direct their review to the business itself.
Over a 26% would be willing to leave a review to assist other individuals with their choice making process.
Source: Podium
More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Profits
Businesses that treat clients fairly usually succeed, review sites help ensure of that.
Source: Statuslabs
77% Of Users Don't Trust Reviews That Are Older Than 3 Months
Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.
Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that companies need to be constantly asking for reviews.
Source: Statuslabs