Over Half Of Customers Aged 25-34 Published Reviews

According to Statista, the more youthful generations are obviously the more opinionated ones.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star ranking is the first thing customers see. Still, users take notice of other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

Software Application Reviews Influence Over 98% Of All Buyers

18% of software buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review statistics reveal the general appeal of a website can only go so far when it comes to trust.

Source: Review Trackers

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US consumers consider reviews as 'very influential'.

To highlight the significance of online reviews and rankings, did you understand that 81% of customers will pay more for an item with reviews and those same customers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

Google Represents 57.5% Of All Reviews World-wide

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Only 6% Of Consumers Do Not Rely On Customer Reviews At All

According to customer review statistics, a whopping 19% of customers always rely on online reviews and never ever a make a purchase without reading reviews first.

Source: Statista

49% Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of customers, who take notice of the number of reviews is presently at 46 percent.

Source: Brightlocal

When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element

Stats reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

53% Of Americans Consider Item Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and desire the very best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

83% Of Customers Do Not Rely On Advertising

The standard channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust ads choose to pay attention to clients' suggestions online.

Source: Statuslabs

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people spend more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a brand-new car and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other people, you quickly choose a model that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the enormous effect user ratings have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'constantly' or 'very frequently'.

Source: Trust You

A Solitary Business Review Can Lift Its Conversions By 10 Percent

Online review statistics reveal user-generated content can do wonders in terms of conversions.

A single review can have a huge effect on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can supply a mind-blowing 44 percent increase.

Source: RevLocal

Over Half Of Customers Will Not Utilize An Organisation If It Has Less Than A 4 Star Rating

This stat is one of many that illustrate the significance of online scores. Now that news of customer fulfillment travels this quick, keeping your clients delighted is more vital than ever.

57% of consumers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

Additionally, 11% looked just for businesses with an ideal five star rating.

Source: Brightlocal