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When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Element
Statistics reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
83% Of Consumers Do Not Rely On Advertising
The standard channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust ads pick to take notice of customers' suggestions online.
Source: Statuslabs
61 Percent Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars
Typically two-thirds of businesses have great and exceptional scores. Only 5% of businesses have a score below three stars.
Source: Brightlocal
Just 6% Of Customers Don't Trust Consumer Reviews At All
According to consumer review statistics, a tremendous 19% of customers always trust online reviews and never a make a purchase without checking out reviews.
Source: Statista
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Clients
24% of US buyers consider reviews as 'extremely influential'.
To show the significance of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those very same clients are likewise going to accept slower shipping times for such products.
Source: Turntonetworks
67% Of Consumers Suggest Reviews Are A "Very Important" Factor When Picking A Solution Provider
When consumers need to pick a solution provider, reviews have an enormous effect on their decision.
Source: DemandGenReport
90 Percent Of Buyers Need Less Than 10 Reviews To Form An Opinion About A Business
You know what people say about first impressions, right?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
Consider asking your visitors to write one if you don't have reviews on your site.
Source: Martech Zone
52% Of Customers Trust A Product More If It Has Negative Reviews Too
We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. People expect to see some negative reviews.
Source: Capterra
Reviews Shared On Twitter Can Increase Sales By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
70% Of Consumers Prefer To Learn About A Business By Means Of Articles And Reviews, Instead Of Ads
Ads are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the best way to find the truth about a service or product.
Source: Statuslabs
Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is currently the most popular social media which can likewise influence our buying preferences.
According to social reviews stats, Facebook impacts the majority of users' purchase decisions.
Facebook reviews stats expose that four out of five users are most likely to trust a local business if it has positive reviews.
Source: RevLocal