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60 Percent Of Consumers Refer To Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is affected considerably by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.
Reviews and ranking data show people value the opinion of peers more than any other content.
Source: Collective Bias
More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Google Represents 57.5% Of All Reviews World Wide
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who check out customer reviews, agree that it increases their buying confidence.
Companies use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
72 Percent Of Customers Won't Take Action Before They Read Some Reviews
Irrespective of how captivating your marketing is, you still need customer reviews. There is no other way around it. Customers are still willing to hear you out, but they rely on other people more.
Source: My Testimonial Engine
82 Percent Of Customers Visit Review Sites Because They Want To Buy A Product Or A Service And Wish To Get The Truth About Business Services And Products.
Users come since they have currently formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.
Source: RevLocal
Clients Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. For that reason, buying choices are made rapidly.
Online reviews are obviously convincing, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
A Solitary Business Review Can Lift Its Conversions By 10 Percent
Online review statistics show user-generated material can do wonders in regards to conversions.
A single review can have a substantial impact on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44 percent boost.
Source: RevLocal
89% Of Clients Review A Businesses Feedback To Reviews
Not only do most customers read the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.
Source: Brightlocal
77% Of Users Do Not Rely On Reviews That Are Older Than Three Months
Customers don't care how great your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.
Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that companies ought to be continuously asking for reviews.
Source: Statuslabs
70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people check out much more reviews to get a clear view of how the business is really doing. Do not depend on that statistic alone.
Source: Brightlocal
73 Percent Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Rankings
Online review data make it clear people aren't satisfied with ratings alone.
Client reviews make the stats appear more authentic which is what the would-be consumers are looking for. Practically a 3rd of customers say written reviews are the only feature that makes them believe the websites' reviews are helpful and pertinent.
Source: Fan and Fuel
74% Of Regional Companies Have At A Minimum, One Google Review
A single review is far from adequate to improve your website's SERP ranking.
Taking a look at online rankings statistics, we discovered that a company requires to have approximately 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a surprisingly low number of businesses in fact make use of them.
Although we now understand why customer reviews are so powerful, most businesses obviously do not.
Source: LsaInsider
Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Because the vast majority of customers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal