72% Of Clients Won't Take Action Before They Read Some Reviews

Irrespective of how eye-catching your marketing is, you still need consumer reviews. There is no other way around it. Consumers are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Majority Of Consumers Will Not Utilize A Company If It Has Less Than A 4 Star Rating

This stat is one of numerous that show the significance of online rankings. Now that news of consumer fulfillment travels this quick, keeping your consumers delighted is more important than ever.

57% of consumers have actually searched for business with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked just for companies with a best five star ranking.

Source: Brightlocal

83 Percent Of Customers Don't Rely On Advertising

The traditional channels to reach clients aren't as influential as they utilized to be. Many users who no longer trust ads select to take notice of clients' recommendations online.

Source: Statuslabs

70 Percent Of Consumers Prefer To Discover A Business Via Posts And Reviews, Instead Of Ads

Ads are all well and good, but it deserves trying a different approach too. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review statistics reveal user-generated content can do wonders in regards to conversions.

A single review can have a huge influence on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44 percent increase.

Source: RevLocal

77% Of Clients Don't Trust Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

53% Of Consumers Expect Companies To Answer Back Within A Week To Negative Reviews

Online review statistics show that 63% of customer reviews remain without a reply. That's regrettable, due to the fact that those businesses are losing consumers that way.

Source: Review Trackers

The Average Review Length Has Actually Become 65% Much Shorter Since 2010

Nowadays reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US buyers consider reviews as 'very influential'.

To illustrate the significance of online reviews and rankings, did you know that 81% of consumers will pay more for a product with reviews and those very same clients are also going to accept slower shipping times for such items.

Source: Turntonetworks

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Generally two-thirds of companies have excellent and great rankings. Only 5% of businesses have a rating below three stars.

Source: Brightlocal

Favorable Reviews Motivate 68% Of Customers To Choose A Local Business

Given that the large majority of customers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

60% Of Customers Check Out Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.

Reviews and rating data show people value the opinion of peers more than any other content.

Source: Collective Bias

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star rating is the first thing customers see. Still, users take notice of other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of US customers.

Source: Statista

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91 Percent Of Millennials Turn To Online Reviews As Much As Friends And Family

Online review statistics put customers' reviews as the most trustworthy source of recommendations. Online reviews typically bring the very same weight as guidance from family and friends.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz