Visitors Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, purchasing decisions are made rapidly.

Online reviews are certainly convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010

Recently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet from twitter.

Source: Review Trackers

60 Percent Of Customers Check Out Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With men being twice as likely to be affected than women.

Reviews and score data show individuals value the opinion of peers more than any other material.

Source: Collective Bias

A One Star Increase In Ranking Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat clients fairly usually prosper, review sites help make sure of that.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing consumers see. Still, users take notice of other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

83% Of Customers Do Not Rely On Advertising

The traditional channels to reach clients aren't as prominent as they utilized to be. Many users who no longer trust ads pick to take note of customers' recommendations online.

Source: Statuslabs

Over Half Of Shoppers Aged 25 To 34 Posted Reviews

According to Statista, the more youthful generations are reportedly the more vocal ones.

Source: Statista

86% Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they invest at your business. If you provide an excellent experience, they will be willing to share it.

Source: Brightlocal

74 Percent Of Regional Companies Have At Least One Google Review

One review is far from adequate to improve your site's SERP ranking.

Looking at online rankings statistics, we learnt that a business needs to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

61 Percent Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Generally two-thirds of companies have good and awesome rankings. Only 5% of companies have a ranking below three stars.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone