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Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
52% Of Customers Rely On A Product More If It Has Negative Reviews Too
We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. People anticipate to see some negative reviews.
Source: Capterra
91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends
Online review stats position customers' reviews as the most reliable source of suggestions. Online reviews normally carry the very same weight as guidance from family and friends.
Source: Brightlocal
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses doubt the integrity of online reviews. Nonetheless, they realize the huge effect user ratings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.
Source: Career Arc
Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the maker says. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone
73% Of Consumers Believe Client Reviews Are More Crucial Than Star And Number Rankings
Online review stats make it clear people aren't pleased with ratings alone.
Client reviews make the stats appear more authentic which is what the potential consumers are looking for. Nearly a 3rd of customers state composed reviews are the only feature that makes them believe the sites' reviews are appropriate and useful.
Source: Fan and Fuel
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review statistics show user-generated content can do miracles in terms of conversions.
A single review can have an enormous effect on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can supply an astonishing 44% boost.
Source: RevLocal
61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Overall two thirds of companies have good and awesome ratings. Just 5% of companies have a ranking listed below 3 stars.
Source: Brightlocal
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Data reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
If A Business Deals With Issues Quickly And Effectively, 95% Of Disappointed Customers Will Go Back To A Company
Customers do not anticipate you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's nothing else a business can do to resolve a problem, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
77% Of Consumers Don't Rely On Reviews That Are Older Than Three Months
Clients don't care how good your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses ought to be constantly asking for reviews.
Source: Statuslabs
The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010
Now a days reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers