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53% Of Americans Consider Product Reviews And Scores As The Most Essential Part Of Online Shopping.
Today's shoppers are wary and desire the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
Favorable Reviews Motivate 68% Of Customers To Use A Local Business
Since the huge bulk of consumers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
A Lot Of Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they have visited a supplier. Online review trends reveal people choose to comment if they had a positive experience, rather than a unfavorable or mediocre one.
Source: Brightlocal
63.6% Of Consumers Go To Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the basic popularity of a website can just go so far.
Source: Review Trackers
Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase probability for a product with 5 reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
72% Of Customers Won't Take Action Before They Check Out Some Reviews
Regardless of how enticing your marketing is, you still need customer reviews. There is no way around it. Consumers are still willing to hear you out, however they trust other people more.
Source: My Testimonial Engine
Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, makers' descriptions are generally advertisements.
Source: Martech Zone
Reviews Shared On Twitter Can Help Grow Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'extremely frequently'.
Source: Trust You
71% Of Millennials Search Customer Reviews Of Expert Services
Over half of all individuals in need of an expert service rely on online reviews.
According to online reviews statistics, 59% used online reviews to select a physician or a legal representative.
Younger people (age 18-35) are even more likely to work with an expert based upon online reviews. Just 19% of millennials will think about employing a lawyer without any.
Source: Thomson Reuters
70% Of Consumers Choose To Discover A Business Through Reviews And Short Articles, Instead Of Advertisements
Ads are all well and good, however it's worth trying a different approach also. Reviews are by far the best method to find the truth about a service or product.
Source: Statuslabs