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When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Aspect
Statistics reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
60% Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping
In-store shopping is affected significantly by blogs and reviews on social media. With males being twice as likely to be affected than women.
Reviews and ranking data show people value the opinion of peers more than any other content.
Source: Collective Bias
Because They Desire To Buy A Product Or A Service And Desire To Get The Truth About The Businesses Items And Services, 82 Percent Of Consumers Visit Review Websites.
Review websites are locations that customers go to get the facts about a business, service or item . Users come since they have already formed a purchase decision. The bulk of them (89%) purchase within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
Customers Might Invest 31 Percent More With A Business That Has Great Reviews
Pay attention to this fact. The better other users describe your service or product, the more cash you can charge and customer review stats reveal to us precisely how much more.
Source: Martech Zone
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
53 Percent Of Americans Consider Product Reviews And Ratings As The Most Important Part Of Online Shopping.
Today's buyers are wary and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review stats place customers' reviews as the most credible source of recommendations. Online reviews usually carry the same weight as guidance from loved ones.
Source: Brightlocal
71% Of Millennials Browse Consumer Reviews Of Expert Services
Majority of all people in need of a professional service turn to online reviews.
According to online reviews data, 59% used online reviews to select a physician or a legal representative.
Younger people (age 18-35) are much more inclined to work with a professional based on online reviews. Just 19% of millennials will consider working with a legal representative without any.
Source: Thomson Reuters
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Software Reviews Influence Over 98 Percent Of All Buyers
18% of software application buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Online Item Reviews About A Product Can Boost Its Conversion Rate By A Staggering 270 Percent
User review statistics reveal the purchase probability for an item with five reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
A One Star Increase In Rating Can Lead To A 5% To 9% Boost In Business Profits
Businesses that treat consumers well usually succeed, review websites help make certain of that.
Source: Statuslabs