63.6% Of Consumers Check Out Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the basic popularity of a website can only go so far.

Source: Review Trackers

Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies actually utilize them.

Although we now understand why customer reviews are so effective, many businesses obviously don't.

Source: LsaInsider

86% Of Consumers Would Consider Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they spend at your business. They will be prepared to share it if you offer them a good experience.

Source: Brightlocal

One-half Of All Of The Millennial's "Always" Read Online Reviews For Companies

More youthful people know the worth of being informed. User-generated material has an indisputable effect on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

89% Of Individuals Like To Read Reviews Using Their Mobile Phones

Be it through an app or a mobile internet browser, everyday people choose to read reviews on their mobile phones.

Source: Statista

83 Percent Of Consumers Don't Trust Advertising

The traditional channels to reach clients aren't as prominent as they used to be. Most users who no longer trust ads choose to take notice of customers' recommendations online.

Source: Statuslabs

72% Of Customers Won't Take Action Before They Read Some Reviews

Regardless of how attractive your marketing is, you still require consumer reviews. There is no way around it. Clients are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

61% Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Generally 2 out of 3 companies have outstanding and great rankings. Just 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

60% Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.

Reviews and score stats show people value the viewpoint of peers more than any other content.

Source: Collective Bias

Google Accounts For 57.5% Of All Reviews Globally

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star score is the first thing consumers see. Still, users focus on other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read a lot more reviews to get an idea of how business is actually doing. Do not depend on that statistic alone.

Source: Brightlocal