Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270%

User review statistics reveal the purchase likelihood for an item with five reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

Positive Reviews Motivate 68% Of Customers To Use A Local Business

Because the large majority of customers check out reviews, you would want yours to be appealing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

74 Percent Of Regional Businesses Have At Least 1 Google Review

A single review is far from enough to improve your website's SERP ranking.

Looking at online rankings stats, we learnt that a company needs to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

83% Of All Younger Shoppers Were Invited To Give A Review Recently

Of those asked, 80% of customers did leave a review. In general, companies have asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

71% Of Millennials Browse Customer Reviews Of Professional Services

Over half of all people in need of an expert service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to pick a medical professional or a legal representative.

Young people (age 18-35) are a lot more inclined to hire an expert based on online reviews. Just 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

15 Percent Of People Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of potential consumers won't even consider doing business with a company they can't find opinions about.

Source: Statuslabs

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US consumers consider reviews as 'extremely influential'.

To show the significance of online reviews and rankings, did you understand that 81 percent of customers will pay more for an item with reviews and those very same consumers are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star ranking is the first thing consumers see. Still, users take notice of other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

More Than Half Of Consumers Won't Use A Company If It Has Less Than A 4 Star Rating

This stat is among many that illustrate the value of online ratings. Now that news of client satisfaction travels this quick, keeping your customers happy is more crucial than ever.

57% of customers have searched for business with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked only for companies with a perfect five star ranking.

Source: Brightlocal

61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Overall two thirds of companies have excellent and good scores. Just 5% of businesses have a rating below 3 stars.

Source: Brightlocal

95% Of Unsatisfied Clients Will Return To A Business If A Business Makes An Effort To Fix Problems Quickly And Efficiently

Consumers do not expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there is nothing else a business can do to fix an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

The Typical Review Word Count Has Become 65% Shorter Since 2010

In the present day reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

82 Percent Of Consumers Visit Review Sites Since They Wish To Buy An Item Or A Service And Want To Get The Facts About Business Services And Products.

Review sites are locations that customers go to get the facts about a service, business or product . Users come because they have currently formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies in fact use them.

Although we now know why customer reviews are so powerful, the majority of businesses apparently don't.

Source: LsaInsider