If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Many Popular Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to client rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Google Accounts For 57.5% Of All Reviews All Over The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

The Typical Review Length Has Actually Become 65% Much Shorter Since 2010

In the present day reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to buy a new car and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other consumers, you quickly select a model that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

83% Of All Young Customers Were Invited To Leave A Review Recently

Of those invited, 80% of customers did give a review. In general, companies have asked 66% of all clients to leave a review on their company.

Source: Brightlocal

60 Percent Of Customers Seek Advice From Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and score stats reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

More Than Half Of Clients Aged 25 To 34 Published Reviews

According to Statista, the younger generations are seemingly the more opinionated ones.

Source: Statista

Customer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the maker states. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

73 Percent Of Consumers Think Consumer Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear people aren't satisfied with ratings alone.

Customer reviews make the stats appear more genuine which is what the potential consumers are looking for. Practically a third of consumers say written reviews are the only function that makes them think the websites' reviews are beneficial and appropriate.

Source: Fan and Fuel

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise influence our purchasing preferences.

According to social reviews statistics, Facebook affects the majority of users' purchase decisions.

Facebook reviews stats expose that 4 out of 5 users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

77% Of Users Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

Just 6% Of Consumers Do Not Trust Consumer Reviews At All

According to consumer review stats, a tremendous 19 percent of consumers constantly trust online reviews and never a buy without reading reviews initially.

Source: Statista

Consumers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Purchasing decisions are made quickly.

Online reviews are obviously convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone