More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star ranking is the first thing customers see. Still, users take note of other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

If They Were Asked, 77% Of Clients Would Likely Leave A Review

More than a 35% would post a review to educate others about their consumer encounter and 24% would rather direct their review to the business itself.

Over a 26% would be willing to give a review to assist other individuals with their decision making process.

Source: Podium

Reviews Posted On Twitter Can Help Boost Revenues By 6.46%

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review statistics reveal user-generated material can do miracles in terms of conversions.

A single review can have a huge influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can supply a mind-blowing 44 percent boost.

Source: RevLocal

United States Shoppers View "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on different elements of the shopping experience when individuals read reviews. But according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

91 Percent Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review stats place consumers' reviews as the most reliable source of recommendations. Online reviews normally carry the very same weight as suggestions from loved ones.

Source: Brightlocal

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

Online Item Reviews About A Product Can Raise Its Conversion Rate By More Than 270%

User review statistics reveal the purchase likelihood for a product with 5 reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

83% Of All Young Shoppers Were Invited To Post A Review Recently

Of those asked, 80% of clients did post a review. Overall, companies have actually asked 66% of all clients to give a review on their business.

Source: Brightlocal

98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Website

Usually, 142 million consumers go to Yelp each month. This is as excellent a time as any if you haven't claimed your free Yelp business page.

Source: RevLocal

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. However, they realize the enormous impact user rankings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive force for users to devote more time on your website. According to online review stats, people devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

83 Percent Of Clients Do Not Trust Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust ads pick to pay attention to consumers' suggestions online.

Source: Statuslabs

70% Of Customers Prefer To Discover A Business Via Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it deserves trying a different approach as well. Reviews are by far the very best way to find the truth about a service or product.

Source: Statuslabs