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63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
These online review stats show the general popularity of a website can just presume when it comes to trust.
Source: Review Trackers
Favorable Reviews Motivate 68 Percent Of Consumers To Use A Local Business
Since the huge majority of consumers read reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the massive impact user scores have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Google Represents 57.5 Percent Of All Reviews Globally
Google is in the lead here, followed by Facebook as a far-off second.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews
Corresponding with your customers builds their trust. Even something as basic as responding to their remarks and reviews can make them feel valued.
As you might anticipate, customers who feel this way are happy to spend more cash with a company.
Source: Statuslabs
83 Percent Of Customers Don't Trust Advertising
The traditional channels to reach consumers aren't as prominent as they used to be. Many users who no longer trust ads pick to take note of customers' suggestions online.
Source: Statuslabs
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'extremely often'.
Source: Trust You
77% Of Consumers Don't Rely On Reviews That Are Older Than Three Months
Customers don't care how great your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.
It is for this reason that businesses ought to be continuously requesting reviews.
Source: Statuslabs
70% Of Consumers Prefer To Discover A Business Via Reviews And Articles, Rather Than Advertisements
Advertisements are all well and good, however it's worth trying a different approach too. Reviews are by far the very best way to find the truth about a product or service.
Source: Statuslabs
Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review data, people spend more than 5 times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
The Typical Review Word Count Has Become 65% Much Shorter Since 2010
At this present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of tweet from twitter.
Source: Review Trackers