70% Of Customers Prefer To Learn About A Business By Means Of Posts And Reviews, Instead Of Ads

Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the best way to discover the truth about a service or product.

Source: Statuslabs

The Majority Of Best Selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to customer rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Customers Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, purchasing decisions are made quickly.

Online reviews are certainly convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star ranking is the first thing consumers see. Still, users take note of other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

Majority Of Consumers Won't Use A Service If It Has Less Than A 4 Star Ranking

This stat is one of numerous that show the value of online scores. Now that news of customer satisfaction travels this fast, keeping your consumers pleased is more important than ever.

57 percent of customers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for services with an ideal five star ranking.

Source: Brightlocal

Half Of All Millennial's "Always" Read Online Reviews For Businesses

More youthful people know the worth of being informed. User-generated content has an unassailable impact on consumers.

If businesses stop to consider the power of client reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses

Given that the huge bulk of customers check out reviews, you would want yours to be inviting to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Site

Normally, 142 million customers check out Yelp each month. If you have not declared your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the cash they invest at your business. They will be ready to share it if you give them an excellent experience.

Source: Brightlocal

Customers Might Spend 31% More With A Business That Has Fantastic Reviews

Take note of this fact. The better other users explain your service or product, the more cash you can charge and customer review statistics show us precisely how much more.

Source: Martech Zone

83% Of All Younger Customers Were Asked To Give A Review Recently

Of those invited, 80% of clients did give a review. Overall, businesses have actually asked 66% of all clients to leave a review on their company.

Source: Brightlocal