72% Of Consumers Will Not Take Action Unless They Check Out Some Reviews

Irrespective of how tempting your marketing is, you still need customer reviews. There's no skirting around it. Consumers are still happy to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

89% Of Customers Review A Businesses Replies To Reviews

Not only do most clients read the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. However, they recognize the huge impact user scores have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

The Majority Of Popular Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to client rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

The Majority Of People Aged 25-34 Published Reviews

According to Statista, the younger generations are obviously the more vocal ones.

Source: Statista

70% Of Consumers Choose To Find Out About A Business Via Reviews And Posts, Instead Of Advertisements

Ads are all well and good, however it deserves trying a different approach as well. Reviews are by far the very best way to discover the truth about a product or service.

Source: Statuslabs

30% Of Customers Feel Positive About A Business Which Responds To Online Reviews

Keeping in touch with your customers establishes trust. Even something as basic as reacting to their reviews and comments can make them feel appreciated.

As you might anticipate, customers who feel this way are happy to spend more cash with a business.

Source: Statuslabs

If They Were Asked, 77% Of Consumers Would Likely Submit A Review

More than a 35% would post a review to notify others about their consumer experience and 24% would most likely direct their review to the company itself.

Over a 26% would be willing to give a review to assist other individuals with their decision making process.

Source: Podium

89% Of Customers Prefer To Read Reviews On Their Cell Phones

Be it by means of an app or a mobile web browser, everyday people prefer to read reviews on their mobile devices.

Source: Statista

Visitors Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, buying choices are made quickly.

Online reviews are undoubtedly persuasive, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

53% Of Customers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of client reviews remain without a reply. That's too bad, due to the fact that those businesses are losing customers that way.

Source: Review Trackers

61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars

Overall two thirds of businesses have excellent and outstanding rankings. Only 5% of businesses have a rating below three stars.

Source: Brightlocal