Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

53% Of Consumers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of client reviews stay without a reaction. That's too bad, because those companies are losing customers that way.

Source: Review Trackers

73% Of Consumers Believe Written Reviews Are More Vital Than Star And Number Scores

Online review data make it clear people aren't pleased with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the potential consumers are trying to find. Practically a third of customers state composed reviews are the only function that makes them believe the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

71% Of Millennials Search Consumer Reviews Of Expert Services

Over half of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to select a doctor or a lawyer.

Young people (age 18-35) are much more likely to work with an expert based upon online reviews. Just 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

Only 6% Of Consumers Don't Rely On Customer Reviews At All

According to consumer review statistics, a tremendous 19 percent of consumers constantly trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

53% Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out many more reviews to get a clear view of how business is really doing. Don't depend upon that statistic alone.

Source: Brightlocal

Software Application Reviews Influence Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

86% Of Customers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they spend at your business. They will be ready to share it if you give them an excellent experience.

Source: Brightlocal

15 Percent Of Customers Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of potential clients will not even consider doing business with a business they can't find viewpoints about.

Source: Statuslabs