64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read client reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read many more reviews to get a better idea of how business is in fact doing. Don't depend upon that fact alone.

Source: Brightlocal

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they invest at your business. If you give them a good experience, they will be willing to share it.

Source: Brightlocal

73 Percent Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear people aren't pleased with scores alone.

Consumer reviews make the statistics appear more authentic which is what the potential clients are looking for. Almost a third of consumers say composed reviews are the only function that makes them think the websites' reviews are appropriate and helpful.

Source: Fan and Fuel

Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of businesses actually make use of them.

Although we now understand why consumer reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider

77% Of Consumers Would Give A Review If They Were Asked

More than a 35% would do it to inform others about their consumer experience and 24% would rather direct their review to the company itself.

Over a 26% would be willing to post a review to assist other individuals with their decision making process.

Source: Podium

74% Of Regional Companies Have At Least One Google Review

A single review is far from adequate to improve your site's SERP ranking.

Looking at online ratings data, we discovered that a company requires to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal

83 Percent Of Customers Do Not Trust Advertising

The standard channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust advertisements select to pay attention to customers' suggestions online.

Source: Statuslabs

82% Of Customers Visit Review Sites Because They Wish To Purchase An Item Or A Service And Wish To Get The Facts About Business Services And Products.

Users come due to the fact that they have actually currently formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

Software Application Reviews Influence Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Visitors Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, buying choices are made quickly.

Online reviews are obviously persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'always' or 'very often'.

Source: Trust You

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star ranking is the first thing customers see. Still, users take note of other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

Google Accounts For 57.5 Percent Of All Reviews All Over The World

Google is in the lead here, followed by Facebook as a remote second.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review stats place consumers' reviews as the most reliable source of recommendations. Online reviews usually bring the exact same weight as advice from family and friends.

Source: Brightlocal

Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise affect our purchasing decisions.

According to social reviews statistics, Facebook affects more than half of users' purchase decisions.

Facebook reviews statistics reveal that four out of 5 users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

53 Percent Of Americans Consider Product Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's buyers are smart and want the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista