73% Of Customers Believe Client Reviews Are More Vital Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the statistics appear more authentic which is what the potential consumers are searching for. Nearly a third of consumers state written reviews are the only feature that makes them believe the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read customer reviews, agree that it increases their buying confidence.

Businesses use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Given that the huge majority of customers read reviews, you'd want yours to be inviting to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83% Of All Young Buyers Were Asked To Post A Review Recently

Of those invited, 80% of consumers did submit a review. Overall, companies have actually asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

Only 6 Percent Of Customers Do Not Rely On Client Reviews At All

According to consumer review statistics, a massive 19% of consumers constantly trust online reviews and never a make a purchase without reading reviews.

Source: Statista

90% Of Consumers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about very first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Generally two-thirds of businesses have excellent and exceptional ratings. Just 5% of businesses have a score below three stars.

Source: Brightlocal

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

63.6% Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the general popularity of a site can only go so far.

Source: Review Trackers

More Than Half Of Individuals Aged 25-34 Posted Reviews

According to Statista, the younger generations are purportedly the more opinionated ones.

Source: Statista