Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Software Application Reviews Influence Over 98% Of All Buyers

18 percent of software buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

71% Of Millennials Browse Consumer Reviews Of Expert Services

Over half of all people in need of an expert service turn to online reviews.

According to online reviews statistics, 59% used online reviews to choose a medical professional or a lawyer.

Young people (age 18-35) are a lot more inclined to work with an expert based on online reviews. Just 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Typically, 142 million customers go to Yelp every month. This is as great a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out many more reviews to get a better idea of how the business is actually doing. Do not depend upon that fact alone.

Source: Brightlocal

If A Business Takes Care Of Problems Rapidly And Efficiently, 95% Of Unsatisfied Consumers Will Return To A Company

Customers don't expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's nothing else a company can do to resolve a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

A One Star Boost In Score Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat customers well normally flourish, review websites help make sure of that.

Source: Statuslabs

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. People expect to see some unfavorable reviews.

Source: Capterra

67% Of Customers Suggest Reviews Are A "Very Important" Factor When Choosing A Service Provider

When customers need to pick a solution provider, reviews have a massive effect on their decision.

Source: DemandGenReport

70% Of Customers Choose To Discover A Business Via Reviews And Short Articles, Rather Than Advertisements

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the best method to discover the truth about a product or service.

Source: Statuslabs

77% Of Customers Would Undoubtedly Leave A Review If They Were Asked

More than a 35% would leave a review to notify others about their consumer encounter and 24% would certainly direct their review to the company itself.

Over a 26% would be willing to submit a review to assist other people with their decision making process.

Source: Podium

53% Of Customers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of client reviews stay without a reply. That's too bad, since those companies are losing consumers that way.

Source: Review Trackers

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Utilize A Company

This stat is among many that show the value of online rankings. Now that news of consumer satisfaction travels this quick, keeping your consumers delighted is more vital than ever.

57% of consumers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked just for companies with an ideal five star ranking.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star rating is the first thing consumers see. Still, users take note of other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

Half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

More youthful people understand the worth of being informed. User-generated content has an unassailable effect on customers.

If businesses stop to consider the power of client reviews over millennials, they will understand what they've been missing out on. Older individuals are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

83% Of Customers Do Not Rely On Advertising

The traditional channels to reach clients aren't as influential as they utilized to be. Most users who no longer trust ads choose to focus on customers' suggestions online.

Source: Statuslabs