83% Of Consumers Do Not Rely On Advertising

The standard channels to reach consumers aren't as influential as they used to be. Most users who no longer trust advertisements select to take note of consumers' recommendations online.

Source: Statuslabs

77% Of Users Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010

At the present time reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

Reviews Posted On Twitter Can Grow Revenues By 6.46%

Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect

Stats reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, concur that it increases their buying confidence.

Organizations use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

74 Percent Of Local Businesses Have At A Minimum, One Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Looking at online rankings data, we discovered that a business requires to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Online Product Reviews About An Item Can Increase Its Conversion Rate By More Than 270%

User review statistics reveal the purchase likelihood for a product with 5 reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

71% Of Millennials Browse Customer Reviews Of Professional Services

Majority of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% utilized online reviews to choose a doctor or an attorney.

Young people (age 18-35) are even more likely to work with a professional based upon online reviews. Only 19% of millennials will think about hiring a lawyer without any.

Source: Thomson Reuters

63.6% Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the basic popularity of a website can just go so far.

Source: Review Trackers

If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Use A Company

This stat is among lots of that show the value of online rankings. Now that news of customer complete satisfaction travels this quick, keeping your clients happy is more crucial than ever.

57% of consumers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked only for services with a best five star score.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management stats indicate a company's reputation doesn't affect just the consumers. Prospective team members also take a look at scores and read reviews.

Source: Deloitte

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Profits

Businesses that treat consumers fairly usually flourish, review websites help make certain of that.

Source: Statuslabs

30% Of Customers Feel Comfortable With A Company Which Responds To Online Reviews

Staying connected with your customers creates trust. Even something as simple as reacting to their reviews and remarks can make them feel valued.

As you may expect, clients who feel this way are ready to spend more cash with a company.

Source: Statuslabs