Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US consumers consider reviews as 'exceptionally influential'.

To illustrate the significance of online reviews and ratings, did you know that 81 percent of customers will pay more for a product with reviews and those exact same consumers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

Online Item Reviews About An Item Can Increase Its Conversion Rate By More Than 270%

User review stats show the purchase probability for a product with five reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

71% Of Millennials Browse Customer Reviews Of Professional Services

Majority of all individuals in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to choose a medical professional or a lawyer.

Younger people (age 18-35) are even more likely to work with a professional based on online reviews. Just 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

Majority Of Customers Won't Utilize An Organisation If It Has Less Than A 4 Star Rating

This stat is one of many that illustrate the significance of online scores. Now that news of consumer satisfaction travels this quick, keeping your consumers pleased is more vital than ever.

57% of consumers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked only for services with an ideal five star rating.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

73 Percent Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Scores

Online review statistics make it clear people aren't pleased with scores alone.

Consumer reviews make the stats appear more genuine which is what the potential customers are trying to find. Nearly a 3rd of customers state written reviews are the only function that makes them think the websites' reviews are helpful and appropriate.

Source: Fan and Fuel

95% Of Unsatisfied Customers Will Go Back To A Company If A Company Makes An Effort To Solve Problems Quickly And Effectively

Customers don't anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there's nothing else a business can do to fix a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses in fact make use of them.

Although we now know why consumer reviews are so effective, most businesses obviously do not.

Source: LsaInsider

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

91 Percent Of Millennials Trust Online Reviews As Much As Family And Friends

Online review statistics put consumers' reviews as the most reliable source of suggestions. Online reviews typically carry the exact same weight as advice from family and friends.

Source: Brightlocal

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review stats, individuals spend more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

The Majority Of Popular Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower rating actually helps your overall score.

According to customer rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Google Represents 57.5% Of All Reviews Around The World

Google remains in the lead here, followed by Facebook as a distant second.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

98 Percent Of Yelp's Website Visitors Purchased From A Business They Found On The Site

Usually, 142 million consumers check out Yelp on a monthly basis. This is as excellent a time as any if you have not declared your free Yelp business page.

Source: RevLocal

89% Of Customers Like To Read Reviews On Their Mobile Devices

Be it via an app or a mobile browser, clients prefer to read reviews on their cell phones.

Source: Statista

30% Of Customers Feel Positive About A Business Which Answers Online Reviews

Communicating with your clients develops trust. Even something easy like reacting to their reviews and comments can make them feel appreciated.

As you might expect, customers who feel this way are ready to spend more money with a company.

Source: Statuslabs

A Single Business Review Can Raise Its Conversions By 10%

Online review stats reveal user-generated material can do miracles in terms of conversions.

A single review can have a huge influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can supply an astonishing 44% boost.

Source: RevLocal

Favorable Reviews Encourage 68 Percent Of Customers To Use A Local Business

Since the huge bulk of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal